Connect with us

Editor's Note

The INSTORE Show Wowed Attendees with Strong Exhibitors and Stellar Education

The 2024 dates are set for August 11-12 (pre-show conference on Aug. 10).



THE FIRST INSTORE Show is in the books … and it was one to remember!

In mid-August, we welcomed many of you to Rosemont, IL, for an exciting new trade event. Those who attended told us loud and clear that they absolutely loved it.

The pre-show conference was so popular that several attendees told me they were torn because so many great topics were being covered that they couldn’t decide which session to attend. (My suggestion for the future: Bring staff members to take notes!)

Our keynote speaker, Marcus Collins, captivated attendees with his message about how culture influences how and why we buy — so much so, in fact, that some told me that they wished we had promoted it more heavily. (My suggestion: Be sure is on your Safe Senders list and watch for our show-related ads!)


The Bench Pressure Challenge provided fascinating theater (congratulations to our winners, Jimmy Butts and Shayna Egan!); many thanks to the team at MJSA for coordinating such a fun event, and to retailer Mark Loren for emceeing the action. Bench jewelers deserve to be celebrated.

Our exhibitors did brisk business overall, and everyone was buzzing about our networking events. It was especially rewarding to recognize our 2023 America’s Coolest Stores winners live at the “Play It Cool Party.”

If you weren’t able to attend this year, mark your calendar for Aug. 11-12, 2024 (pre-show conference on Aug. 10)! You won’t want to miss it!

Now Introducing The INSTORE Show, Coming to the Chicago Area in 2023!

Trace Shelton

Editor-in-Chief, INSTORE

Five Smart Tips You’ll Find in This Issue

  • 1Consider offering “loaner jewelry” to your best customers for their holiday parties. (You’ll need to work out the insurance aspects beforehand.) (Manager’s To-Do, p. 26)
  • 2Create a wedding band mailer that shows the client a picture of what their wedding band would be (based on the engagement ring they purchased). (The Big Story, p. 38)
  • For every Item you purchase off the street, create a ticket detailing check number, customer last name, accounting cost, and market or replacement cost. (David Geller, p. 64)
  • Before trying added measures to move old inventory, re-price it to reflect current market value. (David Brown, p. 68)
  • If you haven’t done a store refresh in five years and you have more than five years left on your lease, it’s time to renovate. (Ask INSTORE, p. 64)

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at



“Every One of Them Said, ‘Go with Wilkerson.’”

There are times when decisions must be made. For Joe Cheslock, owner of Sycamore Jewelers in Midlothian, VA for the past 25 years, the time had come. He had to decide whether to renew a five-year lease. Instead, he called Wilkerson to handle his store’s going-out-of-business sale. Why did he select Wilkerson? “I talked to retailers from around the country to get their advice. Every one of them said, ‘Go with Wilkerson.’” And he’s glad he did. Cheslock says he was amazed by Wilkerson’s organization and attention to detail. Of course, as a store owner, it was hard to let others do the heavy lifting, but he’s glad he did. “Wilkerson did everything they said they would and more. They follow through and they’re respected in the industry. I now see why.”

Promoted Headlines

Most Popular