Persona
In product management, a persona is a profile of a product’s typical user. Personas are used to help a product...
In product management, a persona is a profile of a product’s typical user. Personas are used to help a product...
Monthly recurring revenue (MRR) is a calculation of revenue generation by month and conveys an up-to-date measurement of financial health.
What is Market Validation? Market validation is the process of presenting a concept for a product to its target market...
Lifetime Value (LTV) is an estimate of how much revenue an account will bring in over its lifetime. LTV, when...
Tools and Resources
What Is Jira? Jira is a software application developed by the Australian software company Atlassian that allows teams to track...
A scrum master is a facilitator for an agile team working under the scrum methodology. The scrum master serves as...
A product’s unique selling proposition (USP), is its unique competitive advantage, or the reason a customer would select the product...
Product ops, or product operations, is a relatively new discipline somewhat similar to marketing ops. Product ops builds a foundation...
A program manager coordinates the interdependencies among projects, products, and other important strategic initiatives across an organization. This role requires...
A project manager oversees many of the logistical aspects of the product development process. They differ from product managers in...
Product Management
An MVP, or minimum viable product, represents the earliest stage in the product’s development cycle at which the company believes...
A user story is a small, self-contained unit of development work designed to accomplish a specific goal within a product....
A DEEP Backlog is one of the suggested objectives of a product backlog grooming session. DEEP is an acronym used to...
In the Scrum agile framework, Definition of Done describes the requirements that must be met in order for a story...
Definition of Ready describes the requirements that must be met in order for a story to move from the backlog...
In project management, a dependency describes a relationship between two initiatives that must be executed in a particular order. If...
Product Management
Design thinking is a framework for innovation based on viewing problems or needs from the user’s perspective. Because this human-centered...
Disruptive innovation is a term coined by Clayton M. Christensen to describe any type of innovation that creates a new...
Explore how to document a product roadmap to help align your product team to meet their OKRs and develop a...
The engineering backlog lists and prioritizes the stories, epics, and/or initiatives that are to be worked on by the engineering...
An epic, like a theme, is typically a group of features or stories with a common strategic goal. Note that...
What is Feature Bloat? Feature bloat is a term to describe the result of packing too many features and functionalities...
What are product features? Learn more about product features and other product management terminology in our resources library.
A user persona is a composite biography (or series of biographies) drafted based on market research and experience to describe...