Google image search result now starts to display whether the image is Licensed for the website to use it. In simple words, Google officially stated that “after collaborating with image creators and stock image providers we are launching new features on Images to fulfil users’ needs.”

Licensable image
Image Source: Google Developer

What is a Licensable Badge in Image Search Results?

When image creators specify license information on their website, the image will display with the licensable badge on the image thumbnail in the image search results. This will help people to know that image is available to use with authority and provide a link to license in the image viewer. User can get more details on How he can use the image by clicking on the image view. 

This feature is available on desktop and mobile as well across all regions and languages in which Google Image search is available.

How to use Image Licensing badge images? 

Google will display the link where the user can purchase the image. Well, it entirely depends on the image publisher to provide the information with the help of structured data. 

Image Publishers need to confirm that the image is indexed by Google bot and appear in search results. Make sure images are not blocked in the robots.txt file. 

To purchase Licensable images, image publishers may redirect users to terms and conditions on their website and other pages. 

How to Make Image Licensable?

Google announced testing the beta version of image licensing in February, 6 months before they rolled out the update.  The update is announced well before to give time to website owners to prepare with content and with required structure data. 

In order to display licensing information in the image search result, structure data must be added to the site where the image is used or published.  Site owners can data necessary with the help of structure data or IPTC photo metadata. 

After adding code, the site owner must verify that code has been implemented on the site correctly by using Google Search Console or Rich Result Tool.

Here is code to be added to Website

Google image Search result now starts to display whether the image is Licensed for the website to use it. In simple words, Google now displays a licensable badge in image search results which can be purchased for legal use on other websites. Google officially stated that “after collaborating with image creators and stock image providers we are launching new features on Images to fulfil users’ needs.”

What is a Licensable Badge in Image Search Results?

When image creators specify license information on their website, the image will display with the licensable badge on the image thumbnail in the image search results. This will help people to know that image is available to use with authority and provide a link to license in the image viewer. User can get more details on How he can use the image by clicking on the image view. 

This feature is available on desktop and mobile as well across all regions and languages in which Google Image search is available.

How to use Image Licensing badge images? 

Google will display the link where the user can purchase the image. Well, it entirely depends on the image publisher to provide the information with the help of structured data. 

Image Publishers need to confirm that the image is indexed by Google bot and appear in search results. Make sure images are not blocked in the robots.txt file. 

To purchase Licensable images, image publishers may redirect users to terms and conditions on their website and other pages. 

How to Make Image Licensable?

Google announced testing the beta version of image licensing in February, 6 months before they rolled out the update.  The update is announced well before to give time to website owners to prepare with content and with required structure data. 

In order to display licensing information in the image search result, structure data must be added to the site where the image is used or published.  Site owners can data necessary with help of structure data or IPTC photo metadata. 

After adding code, the site owner must verify that code has been implemented on the site correctly by using Google Search Console or Rich Result Tool.

Here is code to be added to Website

<html>

  <head>

    <title>Digital Marketing tool</title>

    <script type=”application/ld+json”>

    {

      “@context”: “https://schema.org/”,

      “@type”: “ImageObject”,

      “contentUrl”: “https://example.com/photos/1×1/digital-marketing-tool.jpg”,

      “license”: “https://example.com/license”,

      “acquireLicensePage”: “https://example.com/how-to-use-my-images”

    }

    </script>

  </head>

  <body>

    <img alt=”Black labrador puppy” src=”https://example.com/photos/digital-marketing-tool.jpg”>

    <p><a href=”https://example.com/license”>License</a></p>

    <p><a href=”https://example.com/how-to-use-my-images”>How to use my images</a></p>

  </body>

</html>

this is the schema code to be add to the website. Only you need to change the content URL with actual image URL and license with the Redirected URL for purchasing details. 

You can refer to Google official developer document for more information. 

How to Find Licensable Images?

Google makes it easier for you to find licensable images. You can filter image search results with only images with license information. Users can find a new search filter option under image search, tools tab and usage rights option. 

Here is an example below,

Image Search Filter

Takeaway

Google officials stated that this change is being promoted to make responsible use of images on the web. Says that “this is the step towards helping people better understand the nature of the content”. With the Licensing badge on images, it can be used legally on the other websites. 

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Summary
Google starts to display “Licensable” Badge in Image Search Results
Article Name
Google starts to display “Licensable” Badge in Image Search Results
Description
Google now displays a licensable badge in image search results which can be purchased for legal use on other websites. Check out more details.
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RR Techno Savvy
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