Career scope in Search Engine Optimization
SEO, Search Engine Optimization is the fastest growing sector and demand for the SEO experts and professionals is getting increases. Everyone rushes to the first position or want to be one first position in terms of search. Result in Search Engine Optimization creates multiple jobs in Indian and international market as well.
SEO Career opportunities in India is getting increases as the businesses demand more SEO professionals to improve their online visibility. Every business, who have a website, whether it is small or big needs SEO expert to rank their website. You can check the below image, How many SEO jobs listed on one of the popular recruitment sites in India.
What is Search Engine Optimization?
SEO is the process ranking of the website on top of the Google search result by following Google algorithm guidelines and make website SEO friendly. In other words, SEO increases the visibility of the website on SERP (Search Engine Ranking Page). This is not the easiest job for everyone. Due to frequent changes in Google algorithm and Competitors adopted for SEO, it becomes necessary to hire SEO professionals for the SEO projects. The large audience thinks that SEO is only adding content, keywords, building a large number of links and rank the website. But this is not true. SEO professionals identify all the major changes and apply them to the website.
SEO Emerges as a Career Option
A few years back, SEO is nor preferred as a career option as website developer optimizes the website for the SEO. With a few simple and easy techniques, they can rank the website on the search engine. Just because of Simple algorithm of Google, SEO is not a tough job but as Google started to improve its search engine algorithm, it is going a tough and long time job to rank a website.
Search engine algorithm updates open the door for the SEO professionals and create opportunities to work as a full-time Search Engine Optimization expert.
Future and Career Opportunities of SEO in India
In the digitally growing era, SEO creates huge opportunities to work because of the large number of the site under the same niche and huge online competition, demand of SEO professionals, SEO experts is increased vastly.
SEO becomes a skill to get success in the digital marketing field. Growing awareness of digital marketing increases the SEO requirement as well. If you are passionate about websites, blogging, analytics then you are on the right track and can make a successful career in SEO.
SEO is helpful for generating leads and make an online presence highlighted for a long time. Nowadays, according to market need many companies to involve invest their marketing budget in SEO, some maintain separate marketing budget for SEO.
Web Developers and computer field graduate have additional benefits if they learn SEO and start their career, it will give them advantages in the salary as well. It is difficult for newcomers to learn SEO and start the career, as SEO is a practical approach and you will learn with the experience. Bit its excited to work on SEO and learn from it.
Making a career in SEO also need you to update with the latest updates. As SEO changes in a few years, from the ranking pages to Optimizing for Voice search. You need to stay updated with the latest algorithm changes to become a master in SEO.
SEO Job Designations in India
You can start a career in SEO started with SEO trainee or SEO Junior Executive with any organization, either in-house or in a digital company. With upgrading with Advanced SEO skills you can get a higher post in the SEO. You can also work as an SEO content writer or backlink builder. Google also provides certification in Google Analytics to become a more professional SEO expert. Certification level up your career and earnings.
Here are a few popular SEO profiles and designations:
- SEO Trainee
- Jr. SEO Executive
- Sr. SEO Executive
- SEO Analyst
- Link Building Expert
- SEO Content Writer
- SEO Consultant
- SEO Project Manager
- SEO and SEM Specialist
- Adwords Specialist / PPC Expert
- Analytics Expert
- Digital Marketing Manager
- SEO Trainer
- Freelance SEO consultant
How much SEO Professionals earns in India
Salary of SEO professionals depends on skills, location, job profile, experience and role. Average Salary of SEO Trainee is range from 10,000 INR to 15,000 INR. SEO professionals can earn up to Rs.50,000 INR after getting experience of 4-5 years. Upgrading with skills such that Google Analytics certification, Adwords expert can increase the salary from 50,000INR – 1,00,000 INR per month.
Here is a table of SEO role and their salary
SEO is not only about the job and a handsome salary. If you are SEO freelance consult + blogger + content writer + affiliate marketer then you will get a very good amount.
SEO professionals have great ways to make a career either doing a job or freelance professionals or starting your own firm. SEO opens many doors to start the career. With increasing the experience, the demand for SEO professionals is also increased.